Break On Through To The Other Side

Break On Through To The Other Side

by: Dan Brown

Heres ten simple yet very effective marketing ideas that can help you breakthrough to higher and more consistent profits. 1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free advertising. 2. Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad on the product or in the product package. 3. Trade autoresponder ads with other businesses. If both of you send out information with auto-responders just exchange a small classified ad to put at the bottom or top of each other's autoresponder message. 4. Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message. 5. Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content. 6. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience. 7. Offer a free daily class in your web site's chat room. The class should be related to the subject of your business or web site. This will get people to visit your web site everyday. 8. Do you have a product that doesn't sell good? Offer it as a free bonus for another businesses product or service. You'll get free advertising by placing your web site or business ad on the free bonus. 9. Place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad. 10. Publish your e-zine in e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads. About the author: Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program, which is due out July,2005. http://www.zabangaffiliate.com/ Circulated by Article Emporium

Run Profitable Contests Using Autoresponders

Run Profitable Contests Using Autoresponders

by: Shery Ma Belle Arrieta-Russ

Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. A contest can run for one issue, or it can last for a month or more. If you plan to run a contest, make sure you have a "contest management response system" in place. This could be as simple as an automated e-mail receipt to let your participants know their entry has been received. Run a contest that asks your participants to send their responses to specific e-mail addresses. Then create an automated receipt confirmation for each account. Include a link to your products, affiliate links, or services in your confirmation receipt. Every time someone enters your contest and sends her entry, she receives a confirmation message. Thus, you've just exposed your products to your contestant. Encourage multiple entries and your contest participants get exposed to your promotional texts multiple times. Ok, what about contest prizes? If you publish an e-zine and you sell advertising space, you can give away free ad space to the winners. If you have your own product, or a product you have resell rights to, you can give away free copies of it to your winners. If you have a service, why not put that up as a prize? In any case, though, let your prospective contestants be interested in the prizes. Yes -- put the complete prize descriptions, along with the contest mechanics, on autoresponder too. And then include links where they can purchase the prizes. Hey, some people might not want to wait to win your contest! So it's good to cover all bases. Run a contest that lets autoresponders handle entries and confirmation receipts and you'll have a promotional tool that can bring in profits for you! About the author: Copyright (c) Shery Ma Belle Arrieta-Russ Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today -- free! -- at http://WritingBliss.com Circulated by Article Emporium

How To Find Deep Discount Pro Online Marketing Tools

How To Find Deep Discount Pro Online Marketing Tools

by: Robert Decker

by Robert Decker You can't row a boat without an oar or build a house without a hammer. And, you can't build an online business without essential Internet marketing tools. Sadly, thousands try (unsuccessfully) everyday. Those who do use online tools are generally paying far too much for them because they haven't yet looked into the alternative. I'll tell you about that in a minute, but first... What's the most important online tool we all need? A website, of course. No brainer. How else would potential online customers find out if we have what they need? Next, we should at least have an autoresponder to help automate our marketing efforts and an ad tracker to keep track of which ads are pulling and which are a waste of time. These two are a "must have". Hold up a minute... Before we go any further, it's important to mention that I don't recommend using a complimentory autoresponder, ad tracker or any other no-cost marketing tool. You never really get something for nothing. We all understand that, right? Who, in their right mind, is going to "give" you a professional marketing tool without somehow extracting something from you in return? A crazy multi-millionaire? No-cost autoresponders, for example, usually have ads at the top of the message your responder sends out. Do you really want your potential customer to see someone else's ad on your promo message? A good autoresponder generally costs around $20 monthly and a decent ad tracker around $20 a month. That's $40 for only two essential online tools. There's no long a need to pay that much! Those who sell online tools at those prices will give all kinds of reasons why theirs are worth the high prices. And, maybe they are. If the product is good and the buyer is happy, I don't have a problem with them charging what the buyer will pay. That's capitalism at work. We once paid those prices. Now we don't. We found a better way. So, what is the alternative to paying high prices for online tools (without having to give up professional quality)? It's called "bundled services". This is when a company takes multiple products or services and bundles them into a neat package so that the consumer gets several services at a considerable lesser price than if they bought them separately. You've probably noticed the major telecommunications and TV cable companies bundling services over the past year. It's very effective. The consumer gets more for less and the companies sell more products and services. Both come out ahead. Warning... Look for an Internet marketing tools company that offers "solid" tools and not "fluff" or hype. Those that offer fluff are only interested in taking your money and giving you as little as possible. This increases their profits, but lightens your wallet and gives you little of substance in return. Fluff stuff can be things like: eCourse training (instead of "live" support), an eBook bonus that you can get anywhere for nothing, "insider secrets" reports, Etc. Things that are not workable tools at all. Solid tools are things like: an autoresponder & list manager, ad tracker, website hosting, URL rotator system, online conferencing system, "live" training & support, Etc. Workable tools and solid support that actually helps in building your business. Note: There is nothing inherently wrong with eCourse training, eBooks, special reports or other informational products (in their right place). Trying to pass them off as a substitute for solid online marketing tools is not the right place. The hallmark of a good online tools company (or any type of company) is one that operates on the "Golden Rule Principle". They give you more in product "use value" than what you pay. The products or services will actually be useful in building your business and the seller makes sure that you receive an abundance of them. This creates a happy and loyal customer who will tell their friends. The customer and seller both win. So do the friends. That's the way to run a business! How can you know when you've found such a company? Look at the product usefulness. Are the tools solid or fluff? Are you getting your money's worth or paying for hype? Are there any Internet marketing tool companies that operate on the Golden Rule Principle and have also bundled a useful arsenal of online tools at a really good price? Not many. There are a few. Only one or two are extraordinary in that they give an abundance of solid tools at a really low price. Do a Google search (or use your favorite search engine) and type in "Internet marketing tools". Now you know how to find and get the best online marketing tools deal for your online business. copyright © 2004 Robert Decker About the author: Robert and Mona Decker have been full-time home-biz networkers for nine years. Their current focus is matching online business builders with quality Internet marketing tools that fit their budget. http://www.BestInternetMarketingToolsInfo.info mailto:FindOnlineTools@sbcglobal.net Circulated by Article Emporium

Becoming An Affiliate Marketer

Becoming An Affiliate Marketer

by: J. Elisha Burke

is an interesting and exciting process. There are so many programs out there for you to promote. You should think seriously before you commit to any one program. Choosing A Program To become an affiliate marketer, you must choose the right affiliate program to market. This can be done by reviewing as much information as possible about the affiliate program you are interested in joining. You can start also by reviewing what other affiliates have to say about the program before you sign up. When choosing to become an affiliate marketer, there are certain things you should be aware of. For example, you should know what percentage of the sale of the affiliate product you will receive. This can range from as low as 10% to 75% of the sales price. Generally, the higher the commission, the better for you. After you have chosen a program you beileve will be profitable to you may elect tohave a website designed to showcase your product in a professional manner. But why, I ask, would you choose to spend the time, effort and money to re-invent the wheel? Many affiliates are now providing a professional sales letter for your use and/or provide a redirect to the sales site. This makes sense for both the seller and provider. Using An Autoresponder Once you have selected an affiliate program, you, yes you must promote your program. It is a good idea to set up an opt-in list and autoresponder from the beginning. There are many, many autoresponders available. Do an online search and comparison to choose the one best for you and the products you promote. Using your autoresponder you can generate of list of names and email addresses of people who have purchased the product from your web site, or a list of people interested in finding more information about the product. You can use this list to send them information about product updates or to send information about new products you are promoting. This is an easy way to advertise, but you must do so legally. SPAM is illegal. Again, do the research and learn the legal way to do your e-mail marketing. Track and Record This is something most new affiliates fail to do when they first start out. It is the simple concept of keeping track of where your traffic is coming from and what areas that you promoted to are generating the most sales. In this way you can see where most of your business is coming from and turn up the heat in those areas to generate more sales. Keeping track of your traffic also will tell you what areas you have promoted to that is not generating any sales or low sales. You can then either abandon these areas if you have tried all promotion methods, or increase promoting there. Do your research - there are some excellent software resources to automate this process. Network With Other Affiliates As an affiliate, especially one who is getting started, it is a great idea to network with another affiliates. This is especially beneficial if the other affiliate is a seasoned veteran of sales. The amount of information that you will learn from them cannot be read within any book. Make us of the online forums, teleconferences, mp3's and provided by seasoned veterans of making money online. With these tips in mind, now is the time to move forward and become the affiliate marketing success story. Copyright 2005 Burke Publications All Rights Reserved About the author: Dr. J. E. Burke, an educator and entrepreneur, has been involved in various business enterprises via his business, Burke Publications for 11 years. Dr. Burke is an educator, writer and motivational speaker on a variety of topics. He is also known for his expertise on nonprofit organizations and grant proposal writing. Dr. Burke can be contacted at http://burkepublications.comor http://news.burkepublications.com Circulated by Article Emporium

100000 Subscribers In 30 Days?

100,000 Subscribers In 30 Days?

by: Willie Crawford

Two years ago, I sat in Joel Christopher's "Master List Builder Seminar" listening to ideas on how to build my list faster. The room was filled with seasoned on-line and off-line marketers. They all told us that the money was in the list... something we all knew intuitively. People in the room shared just about every method imaginable for building a list. They covered what worked, what didn't, and what you definitely should not do. They shared their personal experiences and the results of their latest list building tests. A few of the speakers had tremendous impact on me. One was Paul Myers, whom I previously knew primarily from on-line discussion forums. I had also enjoyed several LONG phone calls with him. The other speaker whose message intrigued me was Frank Garon. Frank spoke of buying lists of new subscribers for less than a penny a name. He spoke of something called "co-registration." Terry Dean also validated for me the impact writing good ezine articles can have at that seminar. Frank Garon REVEALED that he and other top marketers regularly joined together and bought batches of tens of thousands.... maybe 100,000 names. These names were gathered via on-line forms placed on high traffic websites. The forms offered more information on the types of products and services that Frank and his friends offered. The websites' visitors checked this box requesting more information, and these names (along with datestamp, IP address and other relevant information) was passed to the opt-in name purchasers. As I listened to this talk of building a list of 100,000 in a month or less, I wondered, if it's so great, why isn't everyone doing it? The answer that later became clear is that many of the top marketers ARE doing it. It's not their only method of building a list, but it's definitely one of their most profitable. The next question that popped into my tiny mind was, "Are these really subscribers or will I be accused of spamming if I send emails to these people?" These people do actually opt-in to receive more information about starting an on-line business. They do physically check a box requesting more information be sent to them. That does technically make them opt-ins. Later, my coaches and mentors would share with me many SECRETS. One was that when you have access to one of these list, it's all about return on investment. We all know that names purchased via co-opt systems are less responsive. They are less responsive because the subscribers don't know you - they don't have a relationship with you. These mentors went on to share that there was a proper way to legitimately turn these opt-in "LEADS" into subscribers. The method is very simple. In your first, and every email to them, you remind them that they requested more information of this type through an on-line form. It doesn't hurt to include the date, IP address and email address they subscribed from. Then you go on to share some fantastic information with them... maybe in the form of your ezine. In every contact with these purchased names you also include an easy method for them to unsubscribe. If you provide genuine value, over time, you will build a relationship with many of these leads. Many will unsubscribe, but again - the important metric is return on investment. that's what you need to track. If you start out with 100,000 names but 6 months later that list has dwindled down to 10,000 or maybe even 1000, what is the lifetime value of those list members remaining? That's the question you need to ask. You answer that largely based upon what you currently earn for each subscriber on your list. Another concept that sank into my head at Joel's workshop was the concept of building sub-lists. These are lists that are kept separated based upon the source. This allows you to send emails/offers to your lists based upon list demographics or how they were acquired. I now have many sub-lists. These sub-lists are from articles I written, teleseminars I conducted, interviews I given, course I've authored, website forms, joint ventures, and co-registration purchases. Each list is generally set up as an autoresponder that I can send select messages to. My autoresponder system allows me to send out an unlimited number of both scheduled and unscheduled messages. The primary system I use cost me $19 per month for an unlimited number of autoresponders with an unlimited number of messages. I can pre-schedule message for up to 24 months. This fantastic autoresponder deal is available through http://ProfitAutomation.com ProfitAutomation.com does have very strict policies on how these autoresponders can be used to prevent spam accusation problems! There is also a limit on the number of new names you can import at a time. For that reason, I recommend that when dealing with co-registration emails you use the autoresponders at: http://Therealsecrets.com/co-reg/ I also recommend that with co-registration names you not email to them too often. I send them a few emails, spaced over several months. In those emails, I provide information of genuine value... on the topic of building an on-line business AND I invite them to join my regular ezine list. In each email, I inform them of how and why they are getting the email AND provide a convenient unsubscribe link. Over the years, I've spent many thousands of dollars on co-registration lists. The quality has varied. The best deal I have discovered is through the "Nitro Guys." They can deliver 100,000 names in 30 days. If you want less, they have an "auto-ship plan" where they send you 25,000 names a month. These names are in CVS format which mean you can import them directly into many list management and autoresponder systems. Some systems, including ProfitAutomation.com, mentioned above, do limit the number of names you can import at a time... so read the terms of service before signing up. I mentioned the "Nitro Guys. I was attracted to them by the following intriguing headline: "Ever Wonder How Top Marketers Get Thousands Of Subscribers On Their Lists While Everyone Else Struggles To Just Get A Couple Hundred?" I clicked through to their site to complete the education I had started at Joel Christopher's workshop… They taught me all about the system a lot of top marketers use to build their lists fast. Their service provides me with a great return on investment. That's what keeps me going back. For more on their services visit: http://Therealsecrets.com/co-reg/ There are no real magic bullets. I've found the names purchased through co-registration services much less responsive than the names acquired from visitors to my website. However, I have grown to consider opt-in co-registration names to be a vital part of my marketing mix. Maybe you will too? Give it some thought. And now… you know one of the secrets to building a mailing list of 100,000 in 30 days. About the author: Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, master network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily modeled systems. An example of such a system that you can study and duplicate is at: http://ProfitMagician.com Circulated by Article Emporium

Profiting from Articles A Step by step Guide

Profiting from Articles - A Step-by-step Guide

by: Rudi Ashdown

"Content is King" - that's a given, there's no debate. But how do you get content? Like most projects, breaking into bite-size, easily digestable chunks makes the process realistically achievable. By creating articles, you build and develop that content. So how do you profit from articles? I, personally, find the best way to approach the 'process' of making mony from articles is to work backwards! That is, to determine what your ultimate goal is and then figure out each preceeding step that leads to it. Example: Ultimate goal - sell an ebook preceeding step - subscriber reads recommendation in 5-part mini series preceeding step - article reader visits name squeeze page and signs up for mini series preceeding step - prosepct reads your article on someone elses website/blog/ezine preceeding step - publisher picks up your article from directory preceeding step - article submitted to directory preceeding step - you produce article And try to keep a single focus for each step. For example, you want people to sign up for the mini series -- then the email capture/name squeeze page should only give them that option! Don't put tons of other links on that webpage which would give the visitor alternatives to signing up for the mini series. Keep it tightly focused -- keep the objective in mind. So the tasks would be (for the above example), in this order: 1] Create the ebook - research and write - or outsource it through elance.com, guru.com, etc. - your product to make money on. If you're not sure of how to write an ebook, just write it in MSWord or your wp of choice and convert it to a .pdf document with a password protection. Upload that to your web server. 2] Create a single webpage introducing, recommending and soliciting orders for your ebook. Include a PayPal, StormPay or some other shopping cart link to order the book. 3] Write 5 short emails as a mini series (which include a link to your ebook order page) and put them into an autoresponder. 4] Create the single webpage with a compelling copy for why the visitor should sign up for your 5-part mini series and include the webform which links to your autoresponder. 5] Having got those 3 things above in place, now you need to write the article(s) that include a link in the resource box to your name capture webpage. 6] Finally, use 'article submission software' to submit your article to the directories (see resource box for link). Important note: You do NOT need big, flashy, complex websites to profit from articles! A simple compelling page that directs them to an autoresponder. From the email messages in the a/r, you can send them to a simple order page for your own ebook or you can send them to an affiliate product page. Bottom line - Keep it simple! If you're sending them straight to an affiliate page (I think capturing their email first is better but I include this as an option) from the article resource box, you won't need to do step 1, 2, 3 or 4 above. If you're sending the reader to an affiliate page after capturing their email, miss out step 1 and 2. Step 3 could be a 5-part mini series, or you might just want to send them to an ezine you publish (which recommends your affiliate product) or send them to another great article (or part 2 of the article) stored in an autoresponder. But you'll need to give them some reason for them to give you their email address! Articles are a very powerful method of attracting visitors to a webpage and ultimately to generating 'sales'. Readers of your article have already established a 'know, like and trust' relationship with you and are therefore much more predisposed to buying from you. They are the ultimate targetted traffic - and therefore the most profitable visitor! Get your articles out there and let them silently, effortlessly do their work. About the author: Article written by Rudi Ashdown and first posted at http://www.whywebsiteswork.com To learn more about profiting from this article, go to http://www.fromthis.com/article_a.htm Circulated by Article Emporium

Create Your Three Letter Autoresponder Follow Up

Create Your Three Letter Autoresponder Follow-Up

by: Kevin Nunley

A woman told me this week, "Your advertising is wasted if you don’t follow-up on your leads." Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days. People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else’s ad. Yours had the good fortune of reaching the customer at just the right time. You can greatly increase sales with a three letter multiple autoresponder. There are a number of places to get these autoresponders free (fastfacts.net, getresponse.com, smartbotpro.net) and others who sell up-graded service at low cost. Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy. Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features. Your third sales letter should be scheduled to arrive several days later. Start with "Successful people are busy. I know you probably saw my earlier messages, considered them, but haven’t yet had time to respond." Then give them another rundown on your offer. Bring in a fresh angle so it doesn’t seem like they are reading the same letter they saw a few days ago. More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they’re ready to buy. Offer Your Own Email Course One of the most successful marketing techniques I’ve found is offering your own course via autoresponders. I introduced my Make Your Website Sell course (yes, before MYSS came out) and it is still getting gobs of sign-ups every day. Here is how to create yours: 1. Pick a problem that lots of your customers struggle with. In my business the big stumpers are getting a site that sells, finding a way to handle email, figuring out search engines, and finding low-cost ways to advertise effectively. A course on any of these is guaranteed to bring lots of interested prospects and customers (and you can bet I’m plugging my ads here and there during the course). Your course could be on how to complete a basement, how to avoid an IRS audit, how to give your kids straight teeth, or anything else that customers often ask about. 2. If you don’t write or have time to pen your own articles, look for others who have written on the topic. It is perfectly legal to put their ideas in your own words (always proper to give them credit). You can also quote the article. It is best to ask in advance, if your course is for commercial purposes. Start your article, then say expert Jane Doe has some valuable information. Include a few paragraphs of what Jane wrote. Be careful not to use so much you give away her entire article and spoil her ability to sell the information. About the author: Need sales letters, web copy, a press release, or your own ezine article (with your name on it)? Let Kevin Nunley write it for you. Seehttp://DrNunley.com/copywriting.aspfor details. Reach Kevin at kevin@drnunley.com Circulated by Article Emporium